I take shots that feel like warm breakfast at 7 in the morning
Nobody books a room. They book the morning they saw in a photo.
The place in the light it really has, from the air and from the ground
Your customer will Remember youWith these shots
Your guest has never been there. Someone has to make them see it first.
Your product where it is really used, never on a white background
Photography for the love of it. Pay me and I get even fonder.
Most of this work is made by people passing through. They turn up, shoot what works on their own feed, hand over a folder and go. What stays with you is a set of beautiful files nobody knows what to do with: the wrong shape for the campaign, none of the details that actually sell the room or the product, and a gallery that is already old by the next season.
I do not work from the outside. I know the business you are in — how a room is sold, how a product has to look the day it launches, what a tourist board needs to license, what a brand has to feed every week — so I shoot for where the material has to end up, not for my own portfolio.
One person from the first call to the last frame: same eye on the ground and in the air, no team that changes halfway, no surprises in the edit.
Fotografo e videografo. Lavoro tra l’Italia e l’America Latina, da terra e dall’alto, su tre fronti: i marchi e i loro prodotti, le strutture che ospitano, i luoghi che valgono un viaggio.
Ho iniziato viaggiando e fotografando per me. Poi hotel, enti del turismo e marchi hanno cominciato a chiedermi le stesse immagini per vendere quello che avevano da vendere — ed è diventato il mestiere.
Giro da solo, con l’attrezzatura che serve e niente di più: è il motivo per cui posso stare in un posto il tempo che ci vuole, e non il tempo che concede una troupe.
